Your creative
career is dead

Long live creative careers. An AI preamble

The new technology may kill us. But absent a one-world government, worrying gets us nowhere; the models are out of the bag. Today's proposed safety solutions are not credible, and the panic to shut it all down is a comedy, especially in a world where China exists.

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Everyone wants to know the future, but there's never been a time in history when you're more likely to be wrong about what's coming. What we currently call AI can surely lead to catastrophe, but not the rogue robot kind... yet. Today's threat is already beyond containment, and no slowing of frontier development will prevent bad actors from using everything they already have.

What we have today will seem quaint in comparison to the forms AI tools will take in the coming years.

As a result I've started to see the "end-times" conversation as a time-wasting bore. I want our children's children to have a chance at a livable world, but trying to pretend we can slow development of this technology is a dangerous delusion accompanied by cynical political motives and propaganda. Why not look on the bright side, where the acceleration of AI can do things like incentivize nuclear power innovation, on the only viable road to energy independence?

Go on, disavow, regress! Capture every image to silver emulsion, draw every frame, write that code from scratch. Live on the homestead, make everything by hand. Grow food, sell artisanal wares. You can do that, but it's for your comfort. Are you Amish? A peasant in a poor country? No? Well then, it's a hobby. Hobbies are wonderful, but they don't do a thing to change the trajectory of a world fueled by AI.

A few years ago, I’d have said we’re obligated to refuse and sabotage it, and to ignore anyone droning on about inevitability. When I dove in and started using the tools, that view changed: today, I no longer see any benefit in the refusal to engage with AI. What I see differently now is how we can steer—not to escape undesirable ends, but to soften the blows and get some good while we can.

It serves no purpose to theorize about AI futures from the ivory tower of academia, or the bubbles of frontier lab leadership. You have to be at ground zero with this transformative and obliterating technology, burning tokens, offloading your legacy brain to the robot, getting consumed by companies that resemble casinos. Otherwise you can’t truly know what this thing is, because you can’t feel it happening. You won’t understand what can and will be accomplished with it or what must change, including the leadership of the frontier labs themselves.

Despite the endless "slop" discourse on social media, what you learn through engagement is that the commercial creative class will be using these tools an awful lot.

Modern animation is run by rigs, particle systems, simulations, characters following procedural rules, and this process pre-dates AI by decades. Armies of men or alien ships, oceans rising and falling, entire atmospheres and worlds beneath them residing in code. Rest assured, no one drew all of that by hand. Is it less human now in the age of AI tools than it was when people sat in the dark for hours watching it render?

Instead of howling at the moon about how AI can't ever be as brilliant as I am, I'll take a stand as an artist who believes in the positive potentials for disruption in these industries, where the creative class is long overdue for an enema.

I care about a future for my family, country, and the world, in that honest order. But the time for the conversation about how to pace this stage of progress was many years ago. I tell every creative person I know: It’s too late for dooming. Engage with the system while there’s still time to influence what it becomes.

What I'm Doing

Current works, in the age of intelligence

What I've Done

Senior creative leadership record


WHAT I'm KNOWN FOR

Capabilities, abbreviated

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Drive revenue, operational efficiency, and strategic growth
Build high-performing creative teams and leadership pipelines
Influence enterprise-level decisions

Capabilities
Affordable and drug-free
Capabilities
Go-to-market strategy

Own KPIs, forecasting, and execution
Align cross-functional stakeholders
Thesis -> Antithesis -> Synthesis 
All-in-one, ready-to-eat, just-in-time

Traditionally the work is strategy, art, copy, and production. I'm comfortable leading, but also like being a role player, building, and tinkering. Directed big teams and projects, worked with Fortune 50s as well as Mom-and-Pops. Some of the results that survived have won awards. I've never been to Cannes, (but have been to Venice.) Taught interaction and experience design courses early in my career, which was formative.

Creative Direction

I can craft a campaign or digital product direction, and keep the work from getting diluted. The goal is always happy customers, but that never happens without fighting to maintain some of what everyone loved from the start.

Experience Design

UX, IxD, UI, CX, HCD, FML: The industry has sub-classifications for the various X-disciplines, but I tend to see it as all one thing: The most efficient, pleasing and generous form of an idea that can survive real-world use. We live in a time where creatives now strain to avoid being perceived as users of AI tools and design conventions—it's absurd.

Concept & Prototype

I can hang in between idea and execution. Apps, campaign platforms, prototypes, and odd hybrids. I love where the world is going with the new tools and how quickly ideas can be sketched, and I love to see outsiders with ambition going for broke.